Thursday, September 1, 2016

UMM BOOKSTORE

On August 21, 2005 UMM inaugurate bookstore, as a business unit of the University of Muhammadiyah Malang. During operation UMM Bookstore has developed a variety of ways in their development despite the many drawbacks. There are some obstacles that so affects performance since the UMM Bookstore in operation for more than 4 years and 4 months. These obstacles are still felt to this day such as the number of sales is low mobility. Currently Bookstore UMM has had three divisions: the book division, division stationery and division computer, and some time ago Bookstore UMM develop a new division that works with the individual to form a new business unit called souvenir center UMM, where the individuals have been because it has the same vision and mission of the university of Muhammadiyah malang. The market share target by this gift center, especially from the academic community and among non UMM community is expected to contribute better to the development of UMM Bookstore in the present and the future. Three (3) divisions owned by UMM Bookstore is located one (1) floor with a display that is divided west to display division office stationery and east to display the book division and computer division.
UMM Bookstore long-term plan that refers to several stores in Malang and surrounding areas, Bookstore seeks to develop a new concept in promotional efforts on UMM Bookstore, the creation of a new brand in supporting the marketing process developed since November 2010. Based on the UMM Bookstore real condition in the present, will be developed as a One Stop Market Of Education and Shopping.

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